Ash is an Associate in Greenlion’s business advisory team, where he is responsible for helping clients achieve their goals. Ash has extensive accounting and advisory experience in numerous areas including margin analysis, customer and company profitability, cash crisis management, NZIFRS reporting, business structuring and cashflow forecasting. He also has considerable experience as a virtual CFO for clients. Ash is always looking to add value to his clients while assuming a “what would I do if this was my business?” mentality.
Ash sees future accountants as business advisors rather than number crunchers. As a result he is focussed on building valuable relationships with clients; working alongside business owners and adding value through his experience in broader business issues. Ash’s wealth of knowledge gives him the skills needed to enable his clients to reach their business goals, whether that be a better work/life balance or rapid growth and profitability.
Ash is a Chartered Accountant and has a Bachelor of Business and Post Graduate Diploma in Accounting.
In his spare time, he enjoys rugby, cricket, and spending time with his young family.